Exploiting 9/11, Badly
It should not come as a surprise to anyone who has watched American politics over the past several years that George W. Bush has begun his formal reelection campaigning by exploiting the terrorist attacks of September 11, 2001, for political advantage. This is, after all, the president whose aides schemed on the day of the attacks to use them to get Congress to grant Bush "Fast Track" authority to negotiate a sweeping Free Trade Area of the Americas agreement. And it is the president whose political czar, Karl Rove, conspired with Republican Senate candidates in 2002 to employ 9/11 images as tools to attack the patriotism of Democrats, such as Georgia Senator Max Cleland, a decorated and disabled Vietnam veteran.
Everyone expected the Bush-Cheney reelection campaign to begin its television advertising campaign by branding Bush as the 9/11 candidate.
The only surprise is that the Bush political team would, after more than two years of preparation, perform the task so gracelessly.
Was there no one in the close confines of the Bush campaign with enough awareness of the sensitivities that remain -- especially among the friends, families and colleagues of the dead -- to suggest that it might be inappropriate to produce campaign advertisements featuring images of the dead being removed from the wreckage of the World Trade Center?
By any measure, the much-heralded opening of the Bush-Cheney Version 2.0 campaign has been a disaster for the president.