Luntz Memo at Luntzspeak
Oh, This site is great -Luntzspeak.com.
It features a Frank Luntz communique coatching Republicans how to speak about the environment..
LuntzSpeak (excuse us, "The Environment: A Cleaner, Safer, Healthier America") details how the President and his party have received numerous black eyes for their record on the environment. Rather than coming up with a novel approach to the problem - such as not weakening environmental protections - LuntzSpeak laundry lists easy ways to repackage awful environmental positions to make them sound innocuous.
Read the Memo
Despite poll numbers showing overwhelming concern for the environment, some members of the Republican leadership have decided it's easier to spend time, money and political capital on obscuring a bad record and bad policies than to develop sound environmental policies that protect public health and public lands.
But don't take our word for it! To appreciate the amount of spin here, use this guide to help decode some of the sneakier communications tips, or read the memo for yourself.